Pharmaceutical sociology: recent developments and future directions
Keywords:
medicalization, pharmaceuticalization, pharmaceuticals, regulation, consumption, consumerism, expectations, innovationAbstract
This paper takes a critical look at progress and prospects regarding the sociology of
pharmaceuticals over the years. Key themes examined include: (i) medicalisation and
pharmaceuticalisation; (ii) regulation; (iii) consumption and consumerism; (iv) expectations and
innovation. Papers in the monograph are also introduced and discussed in relation to these themes.
The paper concludes with some further comments and reflections on progress and prospects in this
field, emphasising the continuing importance of sociological engagement with these personal and
political issues in the 21st century.











